Applications are now open for Big Brother 2027. For details on how to apply, click here.
When Big Brother returns, AJ Odudu and Will Best will once again welcome an eclectic mix of strangers from across the UK who will all become housemates living under one roof. The nation’s most renowned residence, the Big Brother house, will yet again play host to all the mischief and mayhem.
Big Brother and its companion show Big Brother: The Group Chat have clocked up 52.4 million streams on ITVX, an increase of 20 million streams compared to the same period last year.
The series has also generated an impressive 535 million digital views in total. Big Brother's digital Sneak Peek has surpassed 100 million views - up 30 million views compared to last year.
As the series heads towards Thursday’s final, Big Brother continues to perform strongly, with overnight viewing up 30% year-on-year among all viewers and 88% among 16–34s.
The series has seen particularly strong growth among younger viewers, with 16–34 viewing up 88% year-on-year, highlighting the show’s continued appeal to this key audience.
The full series of Big Brother is available to stream now on ITVX.
English (US) ·