Savannah Born
- I ordered a burrito bowl, chips, and spicy salsa at Chipotle and Qdoba to compare the chains.
- My meal was cheaper at Qdoba, mostly because the chain didn't charge extra for queso or guacamole.
- Both chains served hefty portions and OK salsa, but Chipotle was my winner for its burrito bowl.
Whether for guacamole, queso, or burritos, few things are more polarizing than Chipotle and Qdoba, two of the largest Mexican-inspired restaurant chains in the United States.
Compared to Chipotle, a massive publicly traded company with more than 4,000 locations worldwide, Qdoba is modest in size, operating 893 total locations across the United States, Canada, and Japan.
Qdoba is a privately owned chain that relies heavily on franchising, which makes up the majority of its locations. The chain reportedly had nearly $1.3 billion in systemwide sales in the US in 2025, according to Technomic data.
By comparison, Chipotle generated over $11 billion in systemwide sales in 2025, earning it a spot among the highest-grossing fast-food chains in the US. Another key distinction: the company owns and operates nearly all of its locations.
Even so, the chains have a few similarities. Both famously serve customizable cuisine and were founded in Denver in the 1990s.
Business aside, as a customer, I was curious which chain offered a better value and more flavorful options. So, I visited both and ordered a similar burrito bowl topped with seven key ingredients, plus a side of chips and spicy salsa.
Here's how my meals stacked up in taste, price, and value.






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