The milestone builds on 2025's record-breaking streaming figures
ITVX has beaten its 2025 full-year streaming total in just ten months, recording 3.6 billion streams on Friday 30th October.
The milestone was passed alongside the company’s best-ever October, with ITVX delivering 358 million streams last month, up by 33 per cent year-on-year, said ITV.
The number one spot was taken by Big Brother, which rose by 20 million to 53 million streams, with over 30 million streams in October alone. Drama produced a 37 per cent increase, with 112 million streams across the month, marking the fourth month this year in which the genre has exceeded 100 million streams.
Image courtesy ITV/Initial TVSoaps were the second most popular genre in October, up 38 per cent on the year with a total of 61 million streams.
ITVX has expanded its portfolio of FAST channels to over 20 in the past month, including a bespoke film channel and back-to-back episodes of archive content. Viewing for FAST channels has grown 31 per cent year-on-year, with the newly-launched Classic Corrie channel already the service’s fifth most watched channel.
November sees the return of ITV’s biggest format, I’m A Celebrity… Get Me Out of Here!.
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